James Conrad. What a performance!! If you’ve been living under a disc golf rock, here’s the final round of the 2021 PDGA Disc Golf World Championships. That shot propelled MVP and Axiom Discs to run its first custom colorway since the early Axiom Artist Series releases. It’s been a little over a year since that day but I’ve finally told myself I should probably post this before the 2022 World Championships. We wanted to truly honor the win while also acknowledging the sheer interest in the Electron Firm Envy that he threw in from 257 ft to force the playoff with 5x World Champion, Paul McBeth.

This is up there with some of the most prolific design jobs I’ve ever done in the disc golf space. I knew going in that getting and sorting through all the media from that weekend was going to be the task at hand. We had boots on the ground with Team MVP Team Manager and Marketing Director, Andrew Johnson following James and getting some insane footage. We also had PDGA and Gatekeeper Media content at our disposal. It was important for us at MVP to celebrate “The Shot” but to also put the viewer in the exact moment James raised the trophy. He’ll remember that particular moment for the rest of his life. I think the decision to create a replica yellow core, blue rim Electron Firm Envy was decided on just a few days after everything went down. MVP HQ wanted to make sure that was something they could facilitate both with plastic availability and machine time.

I had already made a mental note that most likely that was probably going to happen and started tinkering on editing the stock stamp created by Zachary Kelbaugh with some tasteful and clean Worlds win text. I wanted the stock Axiom Electron putter stamp to remain as much as possible while facilitating the celebration. While in the quick and dirty thumbnail phase, my gut said something had to go. The tightly wound audio waveforms representing the plastic firmness around the outside were extracted. I began working on a few inking pieces based closely on references of James that I paused from video footage. I’ve watched the shot 100+ times and probably in slow more for a majority of those trying to find particular moments. I remember the amount of pollen floating in the air, the time of day, and the sheer amount of sunlight beaming down on Hole 18 during the final approach. The grandstand, the crowd, the line, and the commitment around that right side tree. All of it. I put as much as possible while keeping it mostly uncluttered.

If you notice from the images I’ve shared below, we almost used the front-facing James shot from the award ceremony. I felt the rawness, the immediacy of the trophy raise near the water carried the energy from that thrilling playoff hole and favored that idea. With that finally decided, I went back and tightened up the Hole 18 grandstand, backhand throw, sunrays, and pollen around the Axiom and Electron Firm logos. This was a fast-paced project but I felt the ability to rush something out in a day or two just wasn’t the greatest idea. We wanted a classic design centered around James’ first PDGA Worlds win and something that acknowledged and represented the absolute insanity of the final round.

The Special Edition Firm Envy is out in the wild. Please be sure to ask your local retailer if they have any left in stock!