Streamline Pilot Special Edition

When given the opportunity to revisit a disc called the Pilot; I was all over it. The last time setting foot in the Streamline Pilot universe was for the Electron Limited Edition. That design featured a fearless fighter pilot locking in on his target. This time, however, it was time to step outside of that mindset.

Going into this design, I initially thought about how cool it’d be to take what I did with the Electron design but pump it up and put in a science fiction/ futurism space. I created a ton of thumbnails based on a technologically advanced fighter jet pilot. The thought of holograms or how future pilots would navigate the skies really stuck with me. In the end, we all agreed that while neat; we should create something totally fresh and new for the Neutron line. Those ideas might be revisited so I apologize in advance for not showing them.

I diverted to a Pilot character stepping onto the tarmac. Putting the viewer in the scene of a spacecraft pilot getting ready to debark on his mission. There’s something about showing massive scale between the character and where his attention is. I thought about mission bays, Ralph McQuarrie (prolific Star Wars concept artist) and how effective they were at creating these imaginative ideas. The ending result was a homage to the work that really got my gears going in concept art and illustration. There were numerous Star Wars concept art prints lining the school I was attending. Those pieces made me inquire more about that type of work and motivated me to go after that discipline.

My philosophy is to create these vast landscapes while always letting the viewer to fill in bits of detail. It allows them to create their own story or simply add to it. That’s what this stamp was all about. It was about not strapping down Streamline Discs’ brand identity to a certain period or time but expanding the possibilities heading into the future. The long steam trails coming from the left side of the image is homage to early 70’s fantasy and poster art. Thanks so much for taking the time to read this. Feel free to share among your peeps on any of your social spaces.

The Beat Doc

Mike Murray is The Beat Doc. Beats and percussion are his lifeline. When Mike came to me needing help, I couldn't turn him down. Friends have to help each other out in times like these. Since Mike plays drums for many different artists in and around New York City, it only seemed fitting to create a brand around his drumming using a graphic logo. The initial idea was simple, assemble drumsticks into an EKG line play. The idea is simple yet fits so well with his Beat Doc branding. 

Mike had a previous concept ready for viewing. The concept lacked clarity and looked so oversimplified that the scale/ length of the sticks didn't make too much sense. This image was to 1: Create an image for the background of his website. 2: This image would also have the possibility of producing shirts. The first challenge: How to improve upon this design he was set on? How can we have these drumsticks make sense being different lengths of the EKG heartbeat? We break them.

"One man's trash is another man's treasure". I feel that saying fits Mike perfectly. Mike walks his dog, Pistachio daily and discovers the coolest items. Discarded drum pieces that could be brought back to life.  Using the broken sticks and assembling them into something that makes sense and beautiful was the ultimate goal. Attached is the pipeline and work it took to get the graphic at its final state.  Make sure to check out The Beat Doc at https://www.thebeatdoc.com/