If you’re a first-time reader and unfamiliar with MVP Disc Sports/ Axiom Discs/ Streamline Discs then you’ll need to look up who Zachary Kelbaugh aka ZAM is and his importance in setting a high standard with all three brands. While MVP Disc Sports follows more an analytical/ scientific realm; Axiom goes into more of the visual arts, punk, and a little bit more on the wild side if pushed that far. If you think about it, the parameters keep you grounded but a LOT of ideas can flow from that base.
I was given the difficult task to create a new stock stamp that would be used for Cosmic Neutron plastic within the Axiom branding. Cosmic Neutron plastic produces some unbelievable controllable swirling patterns. At this current time, swirls seem to be trending with multiple disc golf companies coming up with their ways to achieve it. It was my job to design something that could hang with Neutron’s iconic imagery that has been stamped on Axiom discs for 6 years.
With Neutron art at the very front of my reference gathering, I wanted to create something that seamlessly blended into the stock stamp Axiom family. That was goal #1. MVP’s history runs deep. The last thing I want to do is shred that to pieces. If you look at the far left image below; our heads were looking at high-level science, Leonardo da Vinci, 3D DNA molecule structures and honeycombed flower patterns. While all of those sounded great; the flying machine has been done. My research through da Vinci’s sketches led to me start researching perpetual motion machines. Bhaskara’s Wheel, Sadi Carnot and the Carnot Cycle. My mind went down the rabbit hole, you can say. I landed on the fact that while all of these machines and concepts sounded cool, quantum mechanics and the complex nature/theory burned me out. That doesn’t mean I won’t return back to these notes at a later date. Time was of the essence and I had to get to work.
I landed on a 3 cylinder schematic concept. The main idea is of a 3 piston firing order that is pushing energy toward the epicenter. A transfer of energy through the stamp design to the actual swirl look of the plastic.
Here are a few key points in the final Axiom Cosmic Neutron design:
•Get the name of the disc higher up on the flight plate so it can be seen on store shelves
•Disc name is the boldest part of the design while keeping with the overall schematic style of font. It doesn't scream old world but doesn't modern either.
•Keep key shapes present in the new design. Circles, triangles, font look, and feel.
•Integrate a fresh idea
The below image gallery shows a peek into the 2-week process:
